Connecting with Motion. The Choreography of In-Between Moments.

The workshop explores how motion design can turn often overlooked in-between moments in user interactions into delightful signature brand experiences.

These are things that impact the overall impression of our experience. In the digital world this is often overlooked and users are left guessing after an interaction. With small adjustments to your process you can make sure that you minimize the impact of long loading times and completely remove elements of confusion.

You will learn the pros and cons of different prototyping tools, why merging tools are important to create motion and interactions.

We will then focus on After Effects and to create within the workshop an interactive prototype.
Key points;

  • Designing for the in-between moments of an experience
  • Merging motion design & interaction design
  • Designing without the boxes

Today technology has reached a point where animated interfaces are common, whilst having little effect on performance. They are often used to make products look prettier and add some flare to a splash screen. We believe that animation is a tool that should be used for function first and foremost.

Workshop requirements:

  • Laptop
  • After Effects CC 2015 software
  • registered account
Matt Cane

Matt Cane

Experience Designer Director, R/GA London, Matt Cane, has 8 years experience in digital design across mobile and web projects, as well as out of home and in-store retail work.

Ludvig Sandstrom

Ludvig Sandstrom

Experience Designer, R/GA London, With his roots in Sweden, Ludvig studied Interactive Communication at the Berghs School of Communication in Stockholm. From there he moved to London where he now works as an Experience Designer at R/GA. Over the past few years he’s been developing products and services for millions of people in a variety of markets including the UK, US, Turkey and Russia.





Aalto University’s Arabia Campus, Hämeentie 135 C, Helsinki

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