Measuring Design Maturity: an Imperative and an Opportunity

The value of measuring organizational capabilities and their maturity level has a long and well-established history. In software development, capability maturity models (CMMs) have helped organizations successfully assess strengths and weaknesses in order to prioritize investments for maximum impact. Work done by organizations like the Design Management Institute has already defined a design value index. However, in order to make the insights from the design value index actionable, we need to establish the standards and tools to help leaders understand how their organization functions and above all, how to increase the level of design maturity. In this session, targeted at design executives as well as design practitioners, Rob will explore five essential categories that shape the design maturity of the organization: empathy, mastery, character, performance and impact. He will lead participants into a conversation about specific action angles that can become the starting point to ignite the organizational development process and share results from the Artefact Design Maturity Survey, which would be piloted in the Fall of 2015.

Rob Girling

As a co-founder and principal of digital experience innovation company Artefact, Rob Girling is responsible for setting the company’s strategy and vision—to design exciting products and experiences that inspire positive changes in human behavior. Rob’s design career spans some of the leading agencies and design brands in the world, such as Apple, Microsoft, IDEO and Sony. Rob obtained his Masters degree in Interaction Design from the Royal College of Art in London, graduating with distinction. He is a recognized thought leader who has shared his point of view on the role of design in driving positive changes at national and […]




Finlandia Hall Main Stage

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