Huge Café – Brewing Up the Future of User Testing

What happens when you mix a digital agency with damn good coffee? You create the perfect space to test, observe, iterate and repeat. Imagine a future where you can design a transactional digital product and have users test it live in real scenarios. Huge is bringing this idea to life by launching a cafe in Midtown Atlanta. This cafe will act as a creative testing environment to develop and deploy advanced digital retail solutions for customers and clients. In this session, we will discuss the value in investing experiential technology, and the insights gained when you can test quickly, often, and live in a public setting with social and environmental pressures. We will be closer to our users than ever before.

Jenny Drinkard

Jenny Drinkard

Jenny Drinkard is an Interaction Designer, born and raised in ATL. Jenny holds a BS in Industrial Design from Georgia Tech. She has spent the last 4 years curating a crazy start to her career by designing lamps in a factory in China, producing two products with Quirky, bouncing around New York City, developing UX skills at Huge BK, and eventually settling in quite happily as an interaction designer at Huge ATL, a place where she is free to explore both the physical and digital world of design. She has worked with clients like Lowe’s, Apple and UPS. All she’s […]

Matt Bedette

Matt Bedette is an award winning Experience Lead at HUGE Inc. based out of Atlanta, GA. With almost 20 years of experience in the industry, Matt has had the pleasure of helping clients such as Coca-Cola, Activision, Samsung and Under Armour elevate their Brand utilizing his diverse background and collaborative spirit to drive truly innovative consumer experience solutions. Mr. Bedette holds both a B.S. in Motion Picture Sciences & Cinematography and a M.S. in Information Sciences & Technology from R.I.T.. Matt loves cycling, alpine hiking, and race boats whenever his brain needs a break.





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