Build Better Products with Emotional data

Data isn’t for trophies! It’s not just for beautiful visualizations, for proving your point, or validating your designs. Using data to better understand your user or audience can actually help you be a more creative designer. Think of data as a brainstorming tool.

Over the course of this talk, we’ll cover three big things.
1) Why measuring page visits sucks
2) How to avoid falling asleep at a spreadsheet
3) Weaving data through your projects

Sarah Henry

Sarah Henry

Sarah creates collaborative organizational frameworks and designs data-driven systems. She received her MFA in Interaction Design at the School of Visual Arts and has worked with organizations such as The New York Times, Columbia University, Tribeca Film Institute, and General Electric.




Finlandia Hall Main Stage

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