UX Director, Kambrica
Santiago is UX Director at Kambrica, a User Experience consultancy based in Buenos Aires. He chairs the local chapter of the Interaction Design Association (IxDA BA) and served as the first IxDA Regional Coordinator for Latin America.
Santiago had his first contact with interaction design in 1997 – designing business simulations. Since then, he has participated in design and development projects for Argentina, Chile, Spain, the United States and England.
Santiago holds a degree in graphic design from the University of Buenos Aires, where he also started his design teaching career. Since 2001, he has given presentations and workshops on UX, Usability, Interaction Design and User Centered Design in three continents.