Business world likes to present itself as something very serious, very technical, very complex. That intimidates many designers, making them believe that the highest place they can have in business, is to choose which colors to paint the hideous pie charts that business people use to decorate their PowerPoints.
Between the design world and the business world there is no wall: there is a smokescreen. This talk turns on the extractor for designers to see the Chief Emperor Officer’s new clothes.
In order to attend this talk, it is advised to have at least one year of professional practice of any design discipline, and enough business exposure to understand and enjoy any Dilbert strip.