“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Occulus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
Let’s forget about connected devices and stop being carried away by the splash of immersive experiences but let’s rather focus on the core that brings them all together – the story behind. Any connected product, for instance, is a physical device with a digital service at its heart. So we should focus on the experience and the design of the service to start with in order to evoke emotions, to connect and to convey. The audience will get the chance to explore the dynamics of storytelling and get tips on how to improve their own stories.