Ricardo Aguilar

Ricardo Aguilar

Experience Design Lead, Mercedes-Benz Research & Development

United States

Ricardo is an Experience Design Lead at Mercedes-Benz Research & Development North America, where he is responsible for driving and leading the definition of new user experience design concepts for in-car and connected-car experiences.

Design, innovation and ideation are constantly in his thoughts, along with good user experience, visual design and new ways of creating unique user-centric products. He is absorbed by new strategies, great design for products, brands and services that focus on people’s demands. Ricardo has over 12 years of experience in the industry, from London to New York, where he was part of teams that designed products for clients such as Google, Nike, Thomson Reuters and Panasonic. He writes and speaks often about innovations in user experience design in blogs like Medium and several international conferences.

Talk

Designing Experiences for the Connected Car

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