Experience Design Director, R/GA
New York, USA
Our human data is formed by the cities we lived in, both how they shaped us and how we connected to their idiosyncrasies.
Born in Zas – Spain (4,902 habitants).
Grew up in Bern (128,848 habitants), where I got familiarized with Swiss approach to design and urbanism.
Formed in Pontevedra (82,946) and A Coruña (244,810), where I developed my design skills and started my relationship with virtual realities.
Got adult in Barcelona (1,620,943), where i developed my career as Designer in Digital Advertising, for brands such as Dewar’s or Camper.
And now living in New York (8,491,079), where I currently work as Experience Design Director at R/GA, integrating brand stories, connected services and enchanted products in people’s cultural and emotional contexts.
I lead digital and physical projects for brands such as Nike, Volvo, Google and Fossil, and I’ve been lucky enough to be recognized internationally in different Festivals and Awards for that work, as well to collaborate and share my passion for art, technology and design in forums like R/GA Accelerator, Ars Electronica or School of Visual Arts among others.