UX Consultant, Freelance
Jennifer consults with startups in the San Francisco Bay Area and seeks to improve experiences through behavior design, storytelling, and design thinking. Her design philosophy originates from the mantra: design the right thing, rather than design the thing right. Most recently, she led design research at Livongo Health, which provides a service to empower people with chronic conditions, starting with diabetes. She has been a user experience designer and researcher at diverse set of companies including HP webOS, Barnes & Noble NOOK, Method, Catalyst Innovation Partners, and Nectarine Group. Her expertise ranges from understanding lives of patients with rheumatoid arthritis, improving an everyday commute by car, creating a revolutionary way to order lunch, and engaging people in reading books. Jennifer holds a masters in Human Computer Interaction from Carnegie Mellon University. A creative nonfiction writer by night and an ice cream lover anytime, Jennifer is writing a book about ice cream shops all over the world a novel based on her grandfather’s life. If she was asked what she enjoyed doing at the age of 8, she would have answered “observing”, which is still a joy and an inspiration for storytelling.