Ana Sofia Gonzalez

Ana Sofia Gonzalez

Lead User Experience Designer, freelance


My name is Ana Sofia Gonzalez. I am a Lead User Experience Designer. I was raised in Ciudad Juárez, Mexico but would study in El Paso, Texas. I would commute by crossing the border everyday. Having this rare opportunity of education, I was able to experience a multicultural world, opening my mind to many design possibilities. I got my BFA at Savannah College of Art and Design, where I studied Industrial Design with a focus on Interaction Design. My first UX job was at EffectiveUI after networking on IXDA 2011. I was a UX Designer, wrote a few blog posts for the company, and helped with employment satisfaction. I worked at EffectiveUI for 3 1/2 years. It was a great learning experience for me. I was able to collaborate with many talented people and in great projects. After gathering all this knowledge, I decided to move back to Mexico and apply the skills I have learned. I started working with Multiplica. Now I work as a freelancer, helping from time to time Multiplica and Comercio Digital.
One of my first projects, coming back to México, was the private area of a financial service. I want to share my story of a use case of how users in low income countries are different from savvy technological users in more developed countries. As I say, “Design is about making products and experiences great and right for the people who use and encounter them.”


Emotional Design in Developing Economies

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