Passengerhood: On the Road to Autonomy

The technology for autonomous vehicles is here. And yet, the evolution of autonomous “driving” over the next decade will be marked by a series of interim steps that betray a complex transition that begins with establishing trust in the technology, followed by effectively managing the nuanced experience of partial autonomy. In this session, John Rousseau will argue that the way to solve it is not through creating the perfect autonomous vision, but through human centered design and interaction models that gradually propel us toward full autonomy and passengerhood.

John Rousseau

John Rousseau is Executive Director at Artefact—a digital innovation and design firm in Seattle. In over two decades of consulting, he has worked across multiple disciplines with a wide array of clients to bring clarity, meaning and utility to products and services, experiences and systems. His current work is focused on the convergent domains of augmented reality, automotive, and entertainment. Previous clients have included Chase, Target, Corona, Nike, HP, Microsoft and Madison Square Garden among many others. Prior to joining Artefact, John was Executive Creative Director at frog—a global product strategy and design firm headquartered in San Francisco. He was […]




Finlandia Hall Main Stage

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