Interaction designers often look to Science Fiction for design inspiration, but when it comes to inspiring love from customers and clients, the best role models are romantic comedies.This session explores the rich rom-com pattern library for achieving happily-ever-after with customers and clients.
Love Actually – Experience Design Lessons From Romantic Comedies
Angel Anderson is seasoned UX design leader and business strategist who left her VP, User Experience Director position at Crispin Porter + Bogusky to found and run her own startup, NailSnaps. Now as CEO, Anderson is responsible for scaling NailSnaps to be an international success and truly loved by customers as the world’s first mobile, social nail design platform. She uses romantic comedy (rom com) pattern library to foster brand love and she can recite all the dialog of “Sixteen Candles” and “When Harry Met Sally”.