Not so long ago, cars were mainly mechanical devices. Now they are embedded with technologies to monitor and regulate most of its functions, making the cars of today safer, more efficient, and ever more connected. From a brief vision of a not-so-distant automotive future, to the current best practices when designing experiences for the modern car, Ricardo will go through some common scenarios and UX challenges in automotive experience design.
Designing Experiences for the Connected Car
Ricardo is an Experience Design Lead at Mercedes-Benz Research & Development North America, where he is responsible for driving and leading the definition of new user experience design concepts for in-car and connected-car experiences.