In a world full of networked hardware, the design of software is more important than ever. For design to work at web scale it must move beyond users and screens. The new materials of design aren’t just plastic, pixels, and code; they’re the social and computational fabric of the web: Crowds, algorithms, and the software forms they enable.
Crowds, Algorithms, and Computation: The New Materials of Design
I’m the CEO and co-founder of Normative, a software design firm headquartered in Toronto, Canada. I’ve spent the last 15 years designing products and leading teams on the fuzzy front end of emerging technologies and networks, specializing in software design, innovation and product development.